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The Hidden Costs You Pay for Glasses

Reviewed by: Henry from Basames on 2020-12-10
  • Have you ever wondered why glasses cost so much? When you buy glasses from a traditional brick-and-mortar retailer, you're not just paying for the frame and lenses; you're also paying big money to cover the retailer's hefty outsourcing costs, which usually include manufacturing, licensing fees, warehousing, and more.

    Unlike those retailers, Basames has its own state-of-the-art production facility with advanced prescription and edging labs. We cut out the middlemen and pass huge savings on to you instead. And who doesn't like huge savings?

    Traditional Frame Manufacturing

    Frames are designed and manufactured by a 3rd party. Licensing fee paid to the brand owner.

    Basames Frame Manufacturing

    Frames are designed and manufactured by Zenni in our own state-of-the-art facility, keeping costs down. Large volume contributes to low overhead which also saves money.

    Traditional Distribution

    A wholesale distributor purchases from the manufacturer and resells to a retailer.

    The retailer stocks and sells merchandise to customer in a physical store.

    Basames Distribution

    No retail distribution needed. Basames sells directly to the customer.

    Traditional Lens Manufacturing

    Frames are shipped from retailer to a 3rd party lens manufacturer who makes the lenses, assembles the glasses, then ships them back to the retailer.

    Basames Lens Manufacturing

    Lenses manufactured and glasses are assembled by Basames's RX lab.

    Traditional Order Fulfillment

    You pick up your glasses at the retail store.

    Basames Order Fulfillment

    Your glasses come to you.

    Traditional Total Cost

    The Traditional Route, high cost!

    Basames Total Cost

    Basames's direct-to-consumer model means lower prices than traditional retail stores. You can save more!

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